Kickboxing and Muay Thai has struggle to create a fanbase, Be one of the most popular sports in the world since MMA fans love watching UFC fighters strike compared to grappling. Kickboxers and Muay Thai fighters struggle to pay the bills, Fighters like Israel Adensanya and Gaston Bolanos had to move on to MMA. How in the world can Kickboxing or Muay Thai get popular?
Passionate Multi Billionaire
Pierre Andurand Founder of Glory Kickboxing is a Hedge Fund Manager, However no Billionaire has a 200 million dollar net worth. Understand Glory Kickboxing recently has investors but lacks growth. Pierre is doing the best he can running Glory Kickboxing but needs BILLIONS of dollars to grow Glory.
Kickboxing needs a multi billionaire net worth around 4-5 billion dollars to create his own Kickboxing promotion. Marketing to signing fighters like Giorgio Petrosyan, Marat Grigorian, Liam Harrison.
Build exposure across the world need Kickboxing/ Muay Thai events to be watched on HBO, Showtime, ESPN, Fox Sports, DAZN. People aren’t going to watch Yokkao (Muay Thai promotion) on YouTube with lack of production quality. Glory Kickboxing on UFC FightPass but that isn’t something special.
MMA Fighters & Kickboxers/ Muay Thai Fighters Cross Over
Israel Adesanya was the former Glory Kickboxing Middleweight Champion before ever fighting for UFC Middleweight Champion. Imagine Israel Adesanya fought Alex Pereira and won the Glory Kickboxing Middleweight Champion. Giorgio Petrosyan MMA trains and eventually becomes ONE Welterweight Champion. Rico Verhoeven the #1 Kickboxer on the planet signs with the UFC and becomes the UFC Heavyweight Champion of the world!!
Kickboxing would rapidly get popular if the best kickboxers on the planet switch over to UFC. Bellator or One Championship. UFC, Bellator or One Championship fighters move to Glory Kickboxing, One Championship Muay Thia & Kickboxing or Yokkao.
UFC Embedded, Anatomy of a Fighter two forms of content telling stories about fighters and if Glory Kickboxing/ Yokkao told stories about their fighters lives on & off the ring they’d create more of a following. Stories people can relate to.