Ways Kickboxing/Muay Thai can get popular?

Kickboxing and Muay Thai has struggle to create a fanbase, Be one of the most popular sports in the world since MMA fans love watching UFC fighters strike compared to grappling. Kickboxers and Muay Thai fighters struggle to pay the bills, Fighters like Israel Adensanya and Gaston Bolanos had to move on to MMA. How in the world can Kickboxing or Muay Thai get popular?

Passionate Multi Billionaire

Pierre Andurand Founder of Glory Kickboxing is a Hedge Fund Manager, However no Billionaire has a 200 million dollar net worth. Understand Glory Kickboxing recently has investors but lacks growth. Pierre is doing the best he can running Glory Kickboxing but needs BILLIONS of dollars to grow Glory.

Kickboxing needs a multi billionaire net worth around 4-5 billion dollars to create his own Kickboxing promotion. Marketing to signing fighters like Giorgio Petrosyan, Marat Grigorian, Liam Harrison.

TV CONTRACT

Build exposure across the world need Kickboxing/ Muay Thai events to be watched on HBO, Showtime, ESPN, Fox Sports, DAZN. People aren’t going to watch Yokkao (Muay Thai promotion) on YouTube with lack of production quality. Glory Kickboxing on UFC FightPass but that isn’t something special.

MMA Fighters & Kickboxers/ Muay Thai Fighters Cross Over

Israel Adesanya was the former Glory Kickboxing Middleweight Champion before ever fighting for UFC Middleweight Champion. Imagine Israel Adesanya fought Alex Pereira and won the Glory Kickboxing Middleweight Champion. Giorgio Petrosyan MMA trains and eventually becomes ONE Welterweight Champion. Rico Verhoeven the #1 Kickboxer on the planet signs with the UFC and becomes the UFC Heavyweight Champion of the world!!

Kickboxing would rapidly get popular if the best kickboxers on the planet switch over to UFC. Bellator or One Championship. UFC, Bellator or One Championship fighters move to Glory Kickboxing, One Championship Muay Thia & Kickboxing or Yokkao.

Storyelling Marketing

UFC Embedded, Anatomy of a Fighter two forms of content telling stories about fighters and if Glory Kickboxing/ Yokkao told stories about their fighters lives on & off the ring they’d create more of a following. Stories people can relate to.

Wish Rico Verhoeven took MMA seriously!!

Rico Verhoeven” King of Kickboxing” is the best Heavyweight Kickboxer we have today. Defended the Glory Heavyweight title…8 Times.

https://youtu.be/LcA1MQ-SiGo

From the picture you, Rico’s a physical specimen. A specimen who dominates his opponents. Rico can’t do much more in the kickboxing world. Rico should switch to being a MMA fighter. Rico transferring to MMA, Rico will probably be the best standup boxer. Rico going to a world class MMA gym, Rico can definitely work on his gripping defense and ground game. If Rico is decent in those aspects of fighting the UFC or Bellator Heavyweight division is in trouble.